About Us

Since 2024

Our Brand Story

Sva is rooted in the belief of self-expression, inspired by the Sanskrit word for “self.” We create Ayurvedic, vegan, and conscious beauty products that enhance your natural radiance. More than makeup, Sva celebrates individuality while driving meaningful social impact.

Hardik Trivedi

Founder

Shambhavi Singh

Founder

OUR MISSION

Transformative makeup that celebrates unique beauty

To craft a transformative makeup experience that celebrates the unique beauty of every individual, regardless of gender identity, and to create a positive social impact by supporting the welfare of women, children, and transgender individuals through initiatives focused on employment, education, and identity development.

OUR VISION

Empowering self-expression through luxurious makeup

To be the global leader in empowering self-expression through luxurious, high-performance makeup that celebrates all individuals, regardless of gender, and inspires confidence, while also making a positive impact on society by supporting the welfare of women, children, and transgender individuals. Our products are inspired by ancient and Ayurvedic beauty rituals, infused with skincare benefits to nourish and enhance natural beauty from within, while being crafted with a commitment to ethical and sustainable practices.

OUR STRATEGY

Empowering marginalized communities

Supporting the welfare of women, children, and transgender individuals through initiatives focused on employment, education, and identity development.

OUR VALUES

Inclusivity, Sustainability, and Excellence

We celebrate beauty in all forms, utilizing ethically sourced ingredients, and crafting vegan, cruelty-free products that honor you and the planet.

Svaluxe Growth

Celebrating Milestones in
Skincare Innovation

2024
Founded
15+
Planned SKU
3K+
Hours of RnD & Planning
Our Purpose

Our Mission

To craft a transformative makeup experience that celebrates the unique beauty of every individual, regardless of gender identity, and to create a positive social impact by supporting the welfare of women, children, and transgender individuals through initiatives focused on employment, education, and identity development.

Our products are designed to enhance natural beauty and empower self-expression, encouraging all individuals to shine their brightest light, while also contributing to initiatives that empower marginalized communities. Our formulations are inspired by ancient and Ayurvedic beauty rituals, infused with skincare benefits to nourish and enhance natural beauty from within, while being vegan, cruelty-free, paraben-free, and sulfate-free.

We source the finest ingredients and utilize cutting-edge technology to create high-performance makeup that delivers flawless results and luxurious textures for every skin tone and gender identity, with a portion of proceeds supporting programs that provide employment and education opportunities for women, children, and transgender individuals. Our formulations are infused with potent botanicals and Ayurvedic principles to provide both immediate beauty benefits and long-term skincare advantages, while being crafted with a commitment to ethical and sustainable practices, ensuring that no animal testing is conducted at any stage of production.

We believe that makeup is a tool for self-discovery and transformation, and we strive to create a brand that inspires confidence and empowers all individuals to embrace their authentic selves and achieve their goals, whether it's in the corporate world, the modeling sector, or any other field, while also supporting initiatives that help marginalized communities build their own identities and find their place in society. Our products are formulated to not only enhance beauty but also to nourish and protect the skin, promoting a healthy and radiant complexion, while being free from harmful chemicals like parabens and sulfates, ensuring a safe and gentle experience for all.

We celebrate the diversity of beauty in all its forms and are committed to creating a range of products and experiences that are inclusive of all skin tones, genders, and gender identities, while also actively promoting social inclusion and equality for all. Our product range is designed to cater to diverse skin tones and types, with formulations that are gentle, nourishing, and suitable for all, while being crafted with a commitment to vegan and cruelty-free practices.

We are committed to minimizing our environmental impact and creating a more sustainable future for beauty for all, while also supporting initiatives that promote sustainable and ethical business practices. We prioritize the use of natural and ethically sourced ingredients, and our packaging is designed to be eco-friendly and minimize waste, reflecting our commitment to sustainable and cruelty-free practices.